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The Five Principles

The Five Principles

Dorothée Bouscal <>

The Five Principles

Royal Canin works in the full respect of the Mars Five Principles. We apply our Principles to everything we do around the world. Mars was founded on Five Principles : Quality, Responsibility, Mutuality, Efficiency and Freedom.


The consumer is our boss, quality is our work and value for money is our goal .

As our success depends entirely on consumers, we always need to be tuned in to their needs. This is how we know why they are loyal to us: for the quality of our products, our compliance with strict manufacturing rules and our environmental record in production and distribution. Beyond product design, we try to create brands that have emotional power and are the best choice for consumers.


As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.

Unlike the multi-layered companies where individual responsibility is diluted, we ask each associate to take responsibility, to take the initiative and use good judgment in making decisions.
We recruit associates with a strong sense of ethics and the right skills to do their jobs – and we trust them.
We also encourage them to develop their talent so they can take on more and more challenging roles.


A mutual benefit is a shared benefit; a shared benefit will endure.

We consider Mutuality to be the measure of success. True success is only possible if its benefits are shared by all. Mutual and shared benefits, respect for our associates, our customers, our partners, our communities and our planet enable us to make a lasting difference.


We use resources to the full, waste nothing and do only what we can do best.

Efficiency is a shared objective. Achieving it requires us to communicate constantly and openly to improve our ways of working – individually and collectively. A simple structure, a lean workforce and a broad set of responsibilities given to talented associates are the basis of our Efficiency.


We need freedom to shape our future; we need profit to remain free.

Freedom is the principle that sets us apart. Being a family business guarantees our financial freedom and allows us to make innovative and daring decisions that others cannot.
We can therefore do what we think is best, both internally and externally. For instance, every associate can suggest an innovative and productive project that – if approved – will be carried out, and the associate rewarded.
In the longer run, we can take initiatives that make the difference for all stakeholders. We are free to define our success according to our own criteria.


The Five Principles

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